The Value Chain of Pulp Viwanda - Market Positioning

The Value Chain of Pulp Viwanda - Market Positioning
M'malo amsika owopsa apano, makampani opanga zamkati, monga zinthu zina za niche, akukumana ndi zovuta zomwe sizinachitikepo ngati kuyenda pamadzi polimbana ndi zomwe zilipo. Komabe, ndi mafakitale omwe akuwoneka kuti ndi osalimba omwe, kudzera muzosintha zingapo, kusintha kwazinthu, komanso kukula kwa msika, amatha kusintha kukhala agulugufe ndikusintha pang'onopang'ono kukhala mafakitale akuluakulu omwe ali ndi gawo lalikulu pamsika.
Nkhaniyi kusanthula zamkati akamaumba makampani mbali: malo msika ndi kufufuza mmene kukulitsa zamkati akamaumba makampani ndi kuonjezera msika.

.Kuyika kwa msika wandandale
Ndi kutchuka kochulukira kwa kupanga zobiriwira komanso malingaliro achitukuko chokhazikika, kuumba zamkati, ngati chinthu chosunga zachilengedwe komanso chosungika, kukukomera msika pang'onopang'ono. Pofuna kulimbikitsa ndikukulitsa makampani opangira zamkati mogwira mtima, choyamba ndikofunikira kuchita kafukufuku wozama pa msika womwe mukufuna.
1. Gulu la ogula omwe mukufuna
Monga zida zonyamula zomwe zikubwera, kuumba zamkati kumangoyang'ana mabizinesi ndi anthu omwe ali ndi chidziwitso chachikulu komanso kufunikira kwa zinthu zomwe zimakonda zachilengedwe. Ikhoza kugawidwa m'magulu otsatirawa:
1) Makampani a Chakudya ndi Chakumwa: Kutsata zakudya zachilengedwe komanso zakumwa zachilengedwe, monga chakudya chamagulu ndi zakumwa zopangidwa ndi manja.
2) Mafakitale amagetsi, malonda a e-commerce, ndi mayendedwe: Ndikukula kwachangu kwa mafakitale a e-commerce ndi logistics, kufunikira kwa zida zonyamula zomwe zitha kuwonongeka komanso zachilengedwe zikuchulukirachulukira.
3) Makampani ogulitsa ndi ogula: Ogulitsa ndi ogulitsa zinthu zomwe zimayenera kuwonetsa mawonekedwe awo zachilengedwe.
4) Ogula omwe ali ndi chidziwitso champhamvu cha chilengedwe: Kwa ogula omwe amatsata moyo wabwino komanso amayamikira chitetezo cha chilengedwe, kuumba zamkati ndi chisankho chabwino.

2. Kukula kwa msika ndi kuthekera kwa kukula
Pakadali pano, ngakhale kukula kwa msika wamakampani opanga zamkati ndi ochepa, kukula kwake ndikwambiri. Ndi kuwonjezereka kwa chidziwitso cha chilengedwe padziko lonse lapansi ndi chithandizo cha ndondomeko kuchokera ku mayiko pazinthu zowononga chilengedwe, zikuyembekezeka kuti makampani opangira zamkati adzakula mofulumira m'zaka zikubwerazi. Makamaka pankhani yazakudya, zakumwa, zamagetsi, e-commerce, ndi mayendedwe, kufunikira kwawo pamsika kukupitilira kukwera.

3. Zofuna zotheka
Kupyolera mu kafukufuku wozama wamsika ndi kusanthula, tapeza zotsatirazi zomwe zingafunike pamakampani opanga zamkati:
1) Kupanga luso laukadaulo: Kupanga njira zopangira zogwirira ntchito bwino komanso zokondera zachilengedwe kuti zithandizire kuchita bwino komanso kupikisana pakuumba zamkati.
2) Kusiyanasiyana kwazinthu: Kupanga zinthu zosiyanasiyana zamkati molingana ndi zosowa zamafakitale osiyanasiyana ndi ogula.
3) Kupanga ma brand: Limbikitsani kukwezedwa kwa mtundu ndi kukwezedwa, kupititsa patsogolo kuzindikira ndi mbiri ya kuumba zamkati pamsika.
4) Mgwirizano wapadziko lonse lapansi: Kukulitsa msika wapadziko lonse lapansi, kukhazikitsa maubwenzi ogwirizana ndi mabwenzi padziko lonse lapansi, ndikulimbikitseni limodzi kupititsa patsogolo ntchito yopanga zamkati.

.Njira ndi malingaliro:
1. Kupanga Kwazinthu: Pangani ndi kukweza zinthu zomwe zikuyang'ana msika womwe mukufuna kuumba zamkati. Popanga matekinoloje atsopano, kuwongolera magwiridwe antchito azinthu, komanso kukulitsa mtundu wazinthu, tikufuna kupanga zinthu zopikisana komanso zapadera.
2. Mpikisano wosiyana: Mumsika wazinthu za niche, mpikisano wosiyana ndi chinsinsi chokulitsa gawo la msika. Pogwiritsa ntchito mapangidwe apadera, makonda anu, ndi ntchito zapadera, tikufuna kukhazikitsa mwayi wopikisana nawo womwe timapikisana nawo.